Devils Backbone Brewing Company

So, what’s all the hoopla about?

It’s a three-day outdoor music festival in Central Virginia, featuring 24 local and national bands, food, craft beer, spirits, camping and family activities, with a 360-degree view of the Blue Ridge Mountains.

This is the third year for Hoopla, which will be held Sept. 27-29 at Devils Backbone Basecamp Brewpub & Meadows at 200 Mosbys Run in Roseland. The Nelson County property is a 150-mile drive from Washington, D.C.

Last year, there were 3,500 attendees at the festival, which is put on by Justin B Productions & Devils Backbone Brewing Company.


Devils Backbone Brewing Company

“It’s a really great family-friendly vacation,” promises Danielle Buckley, who promotes the festival.

“It’s jam-packed full of different activities that cater to a wide variety of people.”

If you need more enticement, “the mountains are always gorgeous at that point in the year,” she said.

Relax and hear the diverse sounds of folk, soul, rock, Americana, bluegrass and newgrass music emanating from the two stages.


Devils Backbone Brewing Company

Headliners include CAAMP, Ripe, Ona and Larry Keel Explosion. The lineup also includes Robert Walter’s 20th Congress, Kat Wright, Aaron Lee Tasjan, Dangermuffin, Jon Stickley Trio, The Brook and the Bluff, The Fritz, Los Colognes, Arlo McKinley & the Lonesome Sound, Gold Top Country Ramblers, The Judy Chops, The Rad Triads, John R. Miller & The Engine Lights and Dharma Bombs.

Late-night campfire jams and a Sunday gospel hour round out the musical festivities.


Devils Backbone Brewing Company

Food, drink and more

Devils Backbone is well-known for its award-winning craft lagers, pilsners and ales. The 100-acre property includes a brewpub with pub food and local fare and a distillery that produces rum, fine brandy and gin. View the equipment through glass windows in the rustic distillery lounge while sampling specialty cocktails, spirits, beer and cider. The Shanty features fine spirits, rare DB beers and cigars.

Pop-up beer tastings will include products from other local breweries.

Food trucks will supplement the outdoor grill and bar. In addition, The Summit (an 1800s train depot) sells breakfast and craft coffee, and a retail store has DB clothing and gift items.

Try your hand at crafts, like painting camp mugs, making flower headbands and tie-dying shirts. A Little Planets Family Area will keep the kids busy with games, crafts, magic shows, and nature walks.

You’re also invited to enjoy off-site adventures, such as trips to other local breweries, mountain biking and hiking a bit of the Appalachian Trail. Transportation will be available.

As for lodging, “Who needs a 5-star hotel when you can camp under 5,000 stars at the DB Basecamp?” asks the brewery’s website. Tent, car and RV camping options are available and Three Ridges Haven and Three Ridges Retreat are on the grounds.

Nelson County also has a variety of rental cabins, bed-and-breakfasts, Airbnbs, campgrounds, vacation rentals and Wintergreen Resort. (nelsoncounty-va.gov/buscat/lodging). Charlottesville and Lynchburg are each 30 miles away.


Devils Backbone Brewing Company

The county is known for its craft-beverage production and two trails—Nelson 29 and Nelson 151—showcase an array of wineries, breweries and cideries.

Festival and camping passes are available through the website, dbbrewingcompany.com/event/hoopla2019. Admission is free for children 12 and under.

What: Hoopla 2019

When: Sept. 27-29

Where: Devils Backbone Brewing Co., Roseland, Va.

Info/tickets: dbbrewingcompany.com/event/hoopla2019

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